In 2020, Cafés Sati celebrated 20 years of organic and fair trade coffees. This approach, initially innovative in the coffee sector, has now become a real success. Almost 1/3 of the coffee roasted in Strasbourg is certified organic and fair trade. And to celebrate this anniversary, we’ve gone all out: new products, range extensions and new packaging.
Our start in the organic market
In the early 2000s, organic coffee developed considerably in the world and particularly in France. However, in the coffee sector, very few brands were entering this market. It was at this point that we decided to innovate and launch our first organic ground coffee, a pure Arabica from Latin America.
It wasn’t until the 2010s that organic became a trend and that brands took it on board. Already present on this market for several years, we gained legitimacy and were able to continue our development. This is how new references came to complete the organic range, in grains, ground, capsules, pods and even soluble. Today, about 1/3 of the coffee roasted in Strasbourg is organic and fair trade!
Labelling: organic and fair trade
We have chosen to have two labels, organic and fair trade. This is a major asset to differentiate ourselves from our competitors, but above all to correspond to our values by committing ourselves to a sustainable and fair economy while respecting our partners. Thus, by buying Max Havelaar certified coffees, we have chosen to pay a fair price for the coffee in order to help the producers to achieve sustainable development (economic, social and environmental).
New products, relooking, … a breath of fresh air at Sati!
To mark this 20th anniversary, we have developed new products to appeal to coffee lovers.
The Congo metal box, in beans and ground, has been specially designed for the occasion. Certified organic and fair trade, this pure Congo origin benefits from a rich nature and volcanic soil giving it a unique character. It has an intense, fruity taste with a perfect balance between acidity and bitterness. Finally, it is packaged in a 100% recyclable metal box in order to accentuate the responsible approach.
For capsule lovers, two new organic and fair trade references complete the range: the Moka Sidamo capsules from Ethiopia and the Guatemala capsules.
Some will also notice the new Bio Douceur capsule packaging. New name, new design, and a new focus on this pure Peruvian product!
These 3 references of organic and fair trade capsules are now consistent with the other organic ranges, namely the ground and the beans.
The range of soluble coffees is also new, with the creation of the first 100% Arabica organic reference.
Finally, the organic pods have changed their packaging to be in line with the rest of the current range. The result: better visibility on the shelf thanks to green packaging in reference to organic, but also 100% recyclable packaging while keeping the same recipe.
A few words from our Sales and Export Director, Patrick Hubscher
“When we launched our first organic ground coffee product at the end of 2000, no one could have imagined the growth that this product would have had in the traditional range of Cafés Sati. The idea of associating the Max Havelaar label, which was still little known at the time, made us one of the first roasters to develop a doubly certified coffee on the French market.
Our partnership with Fairtrade France has continued to develop since then, as has our know-how. Today, we offer this double label mainly on 100% Arabica coffees from Latin America.
20 years later, our company is considered as one of the models of organic and fair trade coffee roasting in France! “