The international competition Talents Sati is an opportunity for young artists from 10 partner art schools in France, Germany, Switzerland and Belgium to take over the façade of the Cafés Sati. This year, among the 32 projects proposed, the winner is Victoria Kieffer with her work “Arcadia”.
The Sati Talents in a few figures :
- 8th edition
- 120 m² of exhibition space
- The work is exhibited for 1 year (September 2022)
- 30,000 vehicles passing by every day
Victoria Kieffer, “Arcadia”
A 2018 graduate of the Haute Ecole des Arts du Rhin (HEAR), the young visual artist and graphic designer specialises in the design of artists’ books.
Her work evokes both her Polish heritage and the Alsatian heritage she encountered during her studies. Indeed, the fresco is conceived from patterns made on cut paper, inspired by wycinanki (Polish cut paper) and patterns from digital archives of decorative arts books.
A Polish heritage…
In the past, wycinanki were used in Poland to decorate the interiors of peasant houses, but above all to protect the inhabitants in the home. Today, these hand-cut pieces of cloth are mainly decorative and are part of the Polish cultural heritage.
Certain characteristics specific to the wycinanki can be found on the fresco, such as themes (flowery decorations, farm animals, pottery, etc.), the symmetry of forms and a palette of bright colours.
Victoria wanted to pass on this heritage of know-how by combining ancestral techniques with modern tools and materials.
The name of the work “Arcadia” was not chosen at random, as it means “the gateway to a mythical country, the one fantasized by the nostalgia of a country that one has never known”.
…in connection with the Alsatian heritage and the world of coffee!
Unexpectedly, Victoria also highlights similarities between Alsatian and Polish folk culture. This can be seen in the peasant life, the spiritual attachment to objects, but also in the works of art and their characteristics.
Finally, the winner has subtly brought in elements reminiscent of coffee, such as plants to symbolise coffee trees with cherries or a range of colours reminiscent of the world of coffee (green for the plantation, red for the cherries, brown for the beans or yellow for the heat).
The genesis of the Sati Talents
Talents Sati was born in 2013 with the desire to develop an innovative concept linking Art, Industry and the City. For nearly 20 years, a painted advertising fresco adorned the facade of the roastery. Over the years, this was no longer consistent with the company’s values and the need to change it was felt. This is how they came up with the idea of offering this new space of expression to young artists in the making.
Since 2019, the previous works have been recycled thanks to the Strasbourg-based association Libre Objet, which recovers them to make tote bags.
Stay tuned to our facebook page to follow the live unveiling of the work on Tuesday 28 September at 12pm.