Since 2001, Commerce Equitable France has been promoting fair trade products during the “Quinzaine du commerce équitable”
It is a trade based on modes of production, marketing and consumption that contribute to sustainable development through :
– Better remunerations for the producing farmers.
– Respect for the fundamental rights of producers and workers.
– The preservation of the environment
Source: Max Havelaar France
This year, it is the climate that is in the spotlight!
Did you know that it has a direct impact on coffee growing and producers?
Global warming can have harmful consequences on the coffee tree, during periods of drought or flooding for example. Supporting fair trade means enabling coffee growers to carry out projects to develop their plots of land in order to maintain quality coffee and contribute to maintaining their jobs.
Fair trade in the agri-food industry
The food industry in France is the leading industrial sector and we have seen its significant importance in recent months. Some of the products we consume every day, such as coffee ☕️, cocoa 🍫, tea, riz🍚… are raw materials grown in specific countries and to consume them, imports are essential. As a roaster, we tend to minimize the ecological impact of transporting coffee by means of grouped imports and by ship, the latter being one of the least polluting means of transport. From the port to our roasting plant, deliveries of green coffee are streamlined and are made as soon as possible by full truckloads. 🚛